Cost of an Image

A young sales rep  called today, telling me about them, and how they hook up photographers with clients and if I could tell them

How much an image will cost,

She had no specifics on any job, just a general quote,

So I went on to explain and hope she listened and realized

The client tells: I want a photograph, how much will it cost,

What he is actually saying is:

I want to hire

1.     Camera

2.     Lights

3.     Computer equipment

4.     Software for editing

5.     Assistant (or a couple of them) to carry equipment

6.     Studio or location

7.     Transport

8.     Office rent

9.     Promotion and website cost so I can find the photographer

10. Telephone and internet so I can contact him

11. Income and sales tax

12. Business insurance

13. The Photographers wage to live a life

14. Hours of his expertise to execute the job.

Maybe that’s why it costs what it does to hire a photographer, unlike what the latest camera commercial told you.